National Account Manager - Eastern US

1 week ago(1/11/2018 3:56 PM)
# of Openings


FormFast, a Healthcare technology innovator with over 25 years in business and over 1100 customers, is focused on improving the efficiency of our customers while lowering their associated costs for Patient care and operations through the delivery of an integrated set of workflow solutions. We are the industry leader in Healthcare with over 25% market share and a reputation for excellence among our customers. The National Account Manager role is responsible for executing against our overall corporate strategy as well as developing individual strategies suited to the assigned national accounts.  We are seeking individuals who can function at both a team and individual level, enjoy a dynamic and evolving environment and who are committed to personal excellence and success. Ideal candidates have a minimum of 10 years quota carrying outside sales experience in Healthcare systems with a willingness to travel to customer locations and assigned tradeshows. Although we are open to candidates across the country, applicants based on the east coast, i.e.: Atlanta, Nashville, Boston, New York – are preferred.


The National Account Manager will contribute to sales efforts through the following activities:

  • Manage and expand FormFast’s relationship with a defined list of key customer accounts
  • Work with Marketing to penetrate a targeted list of net new national accounts
  • Develop and manage relationships both at a department and executive level throughout those named accounts.
  • Responsible for lead generation through engagement with assigned customer accounts, strategic or high value accounts and partner relationships.
  • Cultivate customer relationships at an executive level towards increased revenue and customer loyalty within assigned accounts
  • Prepare business plans, contribute on strategy and accurately forecast sales opportunities
  • Effectively manage personal sales activity including phone, email, onsite presentations, web demonstrations, proposal/contract generation and negotiations
  • Consistent and effective utilization of our CRM system (SalesForce) and other collaboration tools to document and manage activity on a daily basis.
  • Manage any customer issues through to resolution by communicating and engaging with the appropriate internal resources
  • Participation in industry events such as tradeshows, seminars, and company meetings.
  • Maintain industry, solution and professional skills through participation in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Document and report back to senior management information such as competitive information, market conditions, and new product development opportunities
  • Participate in helping to guide our development efforts by collaborating with customers, prospects and our internal development teams towards desired functionality and solutions.
  • Document through Statement of Work documents customer business requirements and how FormFast products and solutions can meet customer needs.
  • Generation of New Business Opportunities
  • 100% or greater achievement of assigned quota
  • Minimum 50% travel required.


  • Develop expertise in company products, services, policies, and procedures
  • Knowledge of marketing and customer programs, data, and results
  • Ability to present and negotiation with VP and C-Level Healthcare Executives
  • Strong discovery skills are required
  • Skill in completing multiple tasks and projects in parallel
  • Skill in identifying and resolving customer issues
  • Skill in oral and written communication
  • Competency in sales persuasion
  • Skill in operating office and technological equipment and software
  • Ability to communicate professionally with coworkers, customers, and vendors
  • Ability to work independently and meet managerial goals
  • Ability to follow oral and written instructions
  • Ability to organize daily activities



A bachelor’s degree or equivalent is required. 

10+ years outside Healthcare Software sales experience working with large health system accounts is preferred.

Previous experience working with Cerner, Epic, Meditech, McKesson or other major Healthcare clinical systems in a similar ‘National Accounts’ type role is preferred.


The employee must be outgoing, approachable, and professional in order to serve in the role. 

Other desired traits include persistence in the job function, strong initiative, team player attitude, adaptability, and a willingness to learn.

This role requires strong project management skills to help support long sales cycles.


Terms of Employment

The employee must abide by all company policies and perform to a satisfactory level in order to maintain his or her employment status.



This job description document is only a summary of the typical functions of the job position.  Additional responsibilities, tasks, and duties may be assigned as part of the position.



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